For the 2022 D&AD New Blood Awards, My team and I created a campaign for William Lawson's, calling to promote William Lawson’s Orange, a lower ABV scotch with an orange flavor. William Lawson's wanted to appeal to the younger crowd, those who may associate scotch as a drink for older individuals, a drink that they interpret as scary. We incorporated the brand's humor within our campaign and came up with the concept of playing off scary legends in a way that's not so scary. We included 4 print ads and a radio spot for our campaign "Just as legendary. Not as Scary."
Poster ads:
Radio Ads:
