REI Adventures is a recent program that provides guided and curated trips to some of the U.S's most beautiful outdoor locations. REI is looking to expand its reach to new target audiences, and bring more people out to nature safely. In a group setting, we started concepting ideas and noticed that the outdoors can seem very inaccessible to many beginners and inexperienced outdoorsmen. The key benefit we wanted to focus on was the guidance and oversight REI's experienced outdoorsmen will offer you through these REI adventures. Below you will see our conceptual executions for our REI Adventures "Expert Guidance" campaign.
Poster Ads:
Campaign Video Ad:
Instagram Video Ads:
